Knowledge Management Team Branding

KNOWLEDGE MANAGEMENT TEAM BRANDING

Content Designer | January - December 2023

The Knowledge Management team serves all of R&D. To help drive awareness, improve usability, and build a recognizable brand for the team, I created a branding packet, mascot, and

Branding Guidelines

Based on the existing color palette, modernized the site’s colors through brightened hues and more modern site assets.

To increase interaction with the site, also developed a site mascot, Cato the cat. Cato was used in various event marketing, videos, and social media campaigns.

Sample Social Media Campaign Assets

I designed various animations and video shorts used in corporate branding in videos. The imagery was well-received and drove an increase in traffic to social media posts.